Ecommerce for decoration — built around custom orders
An ecommerce store built for decoration — curtains, blinds, floors, carpets, and rugs — with custom-requirement order placing instead of a one-size catalog checkout.
An ecommerce store built for decoration — curtains, blinds, floors, carpets, and rugs — with custom-requirement order placing instead of a one-size catalog checkout.
Barkod sells style into the home: curtains, blinds, flooring, carpets, and rugs. Those products rarely fit a simple “add to cart” flow. Customers need to specify measurements, materials, and finishes. Developera built an ecommerce experience for the decoration industry where the catalog and the custom order path work together — so Barkod can sell made-to-fit decoration, not only ready stock.
The challenge
Decoration retail fails when the store treats every SKU like a T-shirt. Curtains and blinds need measurements. Floors, carpets, and rugs need room context and finish choices. A generic ecommerce theme forces customers into email or WhatsApp the moment the order gets specific. Barkod needed a store designed for the decoration industry — browsing plus structured custom-requirement order placing.
Approach
Structured the catalog around decoration categories: curtains, blinds, floors, carpets, and rugs
Designed product journeys that capture custom requirements before checkout
Built order flows that pass measurements and preferences to fulfilment, not into a vague notes field
Kept the storefront brand-led (“Create your style”) while remaining operational for the team
Built for the decoration industry
Barkod is not a general merchandise shop with a few home products. The catalog is curtains, blinds, floors, carpets, and rugs — categories where size, material, and finish change the price and the work. We shaped navigation and product pages around how decoration customers actually choose, not how a fashion theme happens to look.
Custom requirement order placing
The difference is the order path. Customers can place orders with the requirements the workshop needs — measurements, options, and notes that travel with the order. That keeps the sale on the website instead of collapsing into a phone call the moment something is made to measure.
Catalog and craft in one store
Some lines sell more like standard products; others need configuration. Barkod’s ecommerce handles both in one place so the brand stays coherent and the operations team is not running a second process outside the site.
