Case study · New York
Brand-led Shopify design and ongoing store management for Cecelia New York — look, merchandising, and support in one retainer.
Client
Cecelia
Role
Shopify design, management & support
Client: Cecelia
Engagement: Shopify design, management & support
Location: New York
Brand-led Shopify design and ongoing store management for Cecelia New York — look, merchandising, and support in one retainer.
Cecelia New York needed a storefront with New York polish and an operator who would actually run it. Developera designed the Shopify experience and stayed on for management: drops, pages, merchandising, and the support work that keeps a fashion store moving.
Fashion stores fail when the brand is strong and the operations are weak. Cecelia needed a theme that felt considered, product pages that merchandised well, and a partner who could ship seasonal changes without a new agency brief every time.
Cecelia’s store had to feel like the label, not a default Shopify theme with a logo swapped in. We shaped typography, spacing, product galleries, and campaign pages so the digital storefront matches how the brand shows up in the world.
Design is the opening brief. The real work is keeping the store current: new styles, lookbooks, policy updates, and the inevitable app and checkout issues. Developera stays on as the Shopify team — so Cecelia can focus on product and brand, not Liquid and admin screens.
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